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Showing posts from September, 2015

To SEO blogs you should be read to know latest trends and techniques

Google's Official Blog The Google Blog . This is obviously a blog that never gets old. It's always updated, it's always correct, and it's always something you should be reading. However, this blog is purely for the latest news from Google. You won't find them giving tips on subjects you want to learn more about. For that, you have to read the others. The Big Four Search Engine Land . Arguably the most popular SEO blog around, this one seems to have it all. It is always the first to break news, and you'll find that they have several articles on one subject, so all of your questions can be answered right on this blog. You'll find that most of the writers are the same each day, but the topics definitely have good variety. Search Engine Watch . This is also one of the main blogs out there on the web for SEO. This is probably one of my favorite sites to navigate and one of my favorite designs. While Search Engine Land is typically the first to break new...

Five SEO Myths 2015

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SEO or Search Engine Optimization is an ever changing discipline.  The SEO tricks used by the “internet gurus” of the early 2000s have been rendered obsolete thanks to search engines constantly tweaking and enhancing their search algorithms and the emergence and exponential growth of content marketing, social media, etc. As a marketer I find it quite challenging to juggle my daily tasks while keeping up with all the new SEO changes. I constantly find myself reading different articles in the blogosphere that contradict each other when it comes to SEO. That is why we have compiled 5 SEO myths you should not fall for! Myth 1: The More Pages My Website Has, The Better It is a myth that the larger the footprint of your website the better it will rank. This is because not all the pages you publish get indexed and if they get indexed it does not necessarily mean they will drive qualified traffic and leads. Those companies that happen to have lots of pages on their website ...

How to write a good SEO content (SEO Copywriting)

What is SEO Copywriting? Modern SEO copywriting is the process of creating compelling content that people want to spread across the web by linking to or sharing it. Although it may seem simple, SEO copywriting is a complex business that allows brands to do everything from increasing their authority to attracting new customers. In order to do this, today’s SEO copywriters wear a variety of hats – from writer to marketing expert – and employ a variety of talents to craft irresistible content. The Five Pillars of Modern SEO Copywriting 1. Content In the world of SEO copywriting, content is the sustentative cake and everything else just serves to make it that much more edible and delicious. To put it another way: high-quality, unique, well-written content is a good SEO’s holy grail. Intelligent, authoritative, well-crafted content appeals to search engines, earns a site higher SEO ranking and helps a page increase its domain authority. To create great content, good...

Google modifies its logo

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The new logomark is the company’s first major branding update in 16 years. It will preserve the famous  blue-red-yellow-blue-green-red color sequence of the original one (the green letter was thrown in to purposefully break up the primary color pattern, because Google isn’t your ordinary tech company), but will lose the old-style serif typeface. The new logo is simpler, younger, friendlier, and—dare we say—more visually in line with Alphabet, Google’s new holding company.  It’s created with a font called Product Sans, a riff on schoolbook lettering style. But the overhaul doesn’t end with the word “Google.” There’s a microphone icon designed to make clear how voice interaction is working, and a four-color “G” logo for mobile that a few smart people have pointed out may be a lot of people’s primary association with Google going forward. Designers are predictably mixed on the change, so far. But the overarching message is clear: this is about Google growing o...