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Basics of Content Marketing : Scale your Business with Effective Content Marketing Strategy

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What is Content Marketing? Content marketing is a way to get traffic to your website using multimedia rich and shareable content in order to generate leads and build relationships with prospects. A good content marketing strategy is an absolute must in this modern era of marketing. Different types of content categorization: Blogging , which can happen on your own site (“owned media”) or involve guest blogging for other publications, and can include text, images, infographics and videos E-books or white papers , which are often used as lead magnets to capture information like a user’s email address Email newsletters , which can build relationships with readers and encourage them to head back to your site Webinars and other video content , which can help you convey your brand personality and increase user engagement (especially since video has become very popular) Landing pages, which are hosted on your own site and direct users to click a button to find out further informati...

Some Tools for Content Creation

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Below are some tools which will help you in creating amazing content: 1.   Meme Generator  – If you need to add a comical spin to your content, then look to add a meme from this easy to use web resource. For inspiration, check out which memes generated by the service are gaining traction on the web. 2 .  Visual.ly  – Create stunning inforgraphics and data visualizations using Visual.ly from their marketplace of infographic experts and designers. Explore the 30,000+ infographics already created on the website for inspiration for your content marketing. 3 .  Google Keyword Tool  – Using the Google keyword tool you’ll be able to search for the right pairings of keywords to use in the headlines and body of your articles that are more often searched in Google. Don’t take this data as the final say on your headline, but use this info has an approximation of the search traffic certain keywords are currently receiving. 4 .  GIMP ...