Unravelling the Google Analytics 4 - Google launches the new GA4
Recently, on 14 th October 2020, Google introduced updated Google Analytics also dubbed as Google Analytics 4 , with powerful new features. The new version of Google Analytics has Machine Learning(ML) at its core with an aim to provide new ways to monitor and track key data trends, and alert marketers and business owners to new opportunities. It consists of following: Expanded predictive insights Cross-device measurement capabilities Deeper integration with Google Ads Improved granular data controls. Features of GA4: 1) Better Marketing Insights using Machine Learning Google applied its advanced machine learning in Google Analytics 4 that automatically detects trends in your data then alerts you about it. Google has always been a leader in machine learning so this upgrade is no surprise but it is certainly powerful and useful. 2) Deeper Integration with Google Ads Google Analytics 4 also has a deeper integration with Google Ads. You can ...