Basics of Content Marketing : Scale your Business with Effective Content Marketing Strategy
What is Content Marketing? Content marketing is a way to get traffic to your website using multimedia rich and shareable content in order to generate leads and build relationships with prospects. A good content marketing strategy is an absolute must in this modern era of marketing. Different types of content categorization: Blogging , which can happen on your own site (“owned media”) or involve guest blogging for other publications, and can include text, images, infographics and videos E-books or white papers , which are often used as lead magnets to capture information like a user’s email address Email newsletters , which can build relationships with readers and encourage them to head back to your site Webinars and other video content , which can help you convey your brand personality and increase user engagement (especially since video has become very popular) Landing pages, which are hosted on your own site and direct users to click a button to find out further informati...