Ultimate Guide to Google Display Banner Ad Sizes
Display ads or Banner ads are visible to users and not search engines. They have the purpose of driving brand awareness by reaching a larger audience on different blogs, news sites, or niche websites. At the same time, they can also be used for remarketing purposes to improve conversions. Google Ads come in different sizes which is it’s important to know how to optimize them properly to bring the best results.Most people don't have a correct understanding of banner ad sizes or get confused.Knowing how to properly optimize your ads can be quite tricky, which is why we decided to write this article. What are the most common and used standard banner ad sizes: Square – 250 x 250 Small Square – 200 x 200 Banner – 468 x 60 Leaderboard – 728 x 90 Inline Rectangle – 300 x 250 Large Rectangle – 336 x 280 Skyscraper – 120 x 600 Wide Skyscraper – 160 x 600 Half-Page Ad – 300 x 600 Large Leaderboard – 970 x 90 High CTR or Top performing Banner Ad Sizes 300×250 ...