A comparision of Mondovo vs. Moz vs. Raven - SEO and Web Analytics
In search engine optimization, the measurement of certain metrics is critical to success. These include data about rankings, referrals, links and more. Analytics software gives marketers powerful insights into their search, social, brand, and content marketing. The challenge is that this wealth of information comes at a price. Sometimes, because there is so much information, numbers and reports that you need to sift through, marketers get overwhelmed in trying to see the light of day through it all. But data overload should hardly be the reason stopping you from using analytics to improve your marketing effectiveness! Remember that successful marketers and SEOs alike don’t make decisions based on feelings. You shouldn’t either. Your decisions should be based on data and cold hard facts. The Concept of Closed-loop Marketing Successful marketers have a trick up their sleeve that not many of us know about. They tie every single lead, customer and dollar back to the marketing initi...