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Top 10 Search Enginer Optimization Myths

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10 Myths of SEO Over the last couple of years, a number of misconceptions and myths have surfaced about what search engine optimization strategies work. If you are a beginner to SEO, this can be confusing. Let us debunk these 10 myths and misconceptions to ensure that you're effectively utilizing search engine optimization. 1. More Links are Better Than More Content Having more links will not help your site if they aren't linking to quality content. Providing quality content is essential to getting qualified visitors and leads to your site. Links will begin to build naturally if you have remarkable content, and it will help your website in the long run. Types of Content you can create: (a) Blogs (b) Webpages (c) Offers If you are creating content that is educational and remarkable, your readers will want to share it with their coworkers, clients, and people in their network. 2. Content has more value than SEO While quality content is going t...

The Shift of focus from Link Building to Link Earning

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EARNING LINKS THROUGH UNIQUE AND RELEVANT CONTENT First and foremost, Link Earning is entirely different from Link Building and is evolving rapidly for high quality and natural SEO. Here, the prime focus is on content. OFF-PAGE SEO THROUGH BUILDING LINKS Off-page SEO is about building your website authority, your business trust and reputation! Unfortunately, some SEO enthusiasts still think that building links will boost their clients website authority and bring more traffic, even if that traffic did not come from a relevant, or authoritative website! This idea will in fact decrease your site rankings and your business reputation. Instead, you should be focusing more on your Off-page SEO campaign through earning links! PANDA TO THE RESCUE To deal with websites involved with low quality link building and article marketing scheme, Google has released Panda! If you still thinking of building links using the above mentioned techniques, watch out! Even though Panda is a b...

Creating Link Wheel for High Quality Traffic to your Website

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The growth of the internet makes it increasingly difficult for a site to achieve good rankings in the search engines. In every niche there’s fierce competition for specific keywords. One of the ways to promote a site, and achieve good rankings is through search engine optimization (SEO). Link building, getting your site’s links on external sites to boost your traffic and improve the search engine’s perception of your site’s popularity, is one important strategy involved in SEO. Link building is also the most painstaking and costly aspect of SEO. The New Model of Link Wheel: Abuse of link wheels in the past requires a new spin on this powerful link building strategy. The link wheel  of today, while maintaining its wheel shape, must have a new face. Generally the main site to be promoted sits in the middle of the wheel, while other sites link to each other is a circular shape around the main site. Much like spokes on a wheel, every site within the circle has a specific li...

Guest Blogging and its Importance

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If you're a blogger  then you are most likely familiar with the term  guest blogging:  when a writer develops content for a blog that is not their own. It's an opportunity to take your expertise and share it with others, as well as an opportunity to increase traffic to both parties blogs. Guest blogging is also a great way to establish yourself as an authority figure within your market and build relationships with other bloggers and experts within your field. Since guest blogging should be a two-way street , you should also consider featuring posts developed by guest bloggers. Featuring guest posts will also expose your audience to a new perspective and fresh new content. We are all guilty of falling victim to a routine and getting tired of the same old stuff, so this will keep them engaged and coming back for more.  How to Start? Likely, your goals with guest blogging are one or all of the following: Expose your blog to a completely new aud...

Best Alternatives to Google PageRank

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Page rank refers to a  link analysis algorithm   launched by Google to tell websites whether they are important or not. This  score goes from 0 to 10  and is based on an exponential scale. However, this score seems to be not as relevant as it used to be anymore. Google has been generally updating this algorithm every three months but in recent time, nothing has evolved. When Matt Cutts has been asked whether PageRank is going to be updated before 2014, he replied “ I would be surprised if it happened”. The last update occurred at December 6th 2014. SEO experts tends to say that PageRank is definitely dead but what was it and what are the alternatives now? Why PageRank was so useful? This link metric can be pretty useful for link audits because otherwise, PageRanks doesn’t have a real impact on rankings as Google is giving more importance to relationship and relevance. For link audits, PageRank used to deliver informations about low-value and spammy links wi...

A comparision of Mondovo vs. Moz vs. Raven - SEO and Web Analytics

In search engine optimization, the measurement of certain metrics is critical to success. These include data about rankings, referrals, links and more. Analytics software gives marketers powerful insights into their search, social, brand, and content marketing. The challenge is that this wealth of information comes at a price. Sometimes, because there is so much information, numbers and reports that you need to sift through, marketers get overwhelmed in trying to see the light of day through it all. But data overload should hardly be the reason stopping you from using analytics to improve your marketing effectiveness! Remember that successful marketers and SEOs alike don’t make decisions based on feelings. You shouldn’t either. Your decisions should be based on data and cold hard facts. The Concept of Closed-loop Marketing Successful marketers have a trick up their sleeve that not many of us know about. They tie every single lead, customer and dollar back to the marketing initi...