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Ultimate Guide to Google Display Banner Ad Sizes

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Display ads  or Banner ads are visible to users and not search engines. They have the purpose of driving brand awareness by reaching a larger audience on different blogs, news sites, or niche websites. At the same time, they can also be used for remarketing purposes to improve conversions. Google Ads come in different sizes which is it’s important to know how to optimize them properly to bring the best results.Most people don't have a correct understanding of banner ad sizes or get confused.Knowing how to properly optimize your ads can be quite tricky, which is why we decided to write this article. What are the most common and used standard banner ad sizes: Square – 250 x 250 Small Square – 200 x 200 Banner – 468 x 60 Leaderboard – 728 x 90 Inline Rectangle – 300 x 250 Large Rectangle – 336 x 280 Skyscraper – 120 x 600 Wide Skyscraper – 160 x 600 Half-Page Ad – 300 x 600 Large Leaderboard – 970 x 90 High CTR or Top performing Banner Ad Sizes 300×250  ...

Best AI ChatBots Recommended for Your Website

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Top Artificial Intelligence based Chatbots for Business  (AI Chatbots) Here are the list of recommended AI chatbots recommended by experts : 1. Watson Assistant Developed by one of the leaders in the AI space, IBM, Watson Assistant is one of the most advanced AI-powered chatbots on the market. Pre-trained with content from your specific industry, Watson Assistant can understand your historical chat or call logs, search for an answer in your knowledge base, ask customers for more clarity, direct them to human representatives, and even give you training recommendations to hone its conversational abilities.Watson Assistant can run on your website, messaging channels, customer service tools, and mobile app. The chatbot also comes with a visual dialog editor, so you don’t need any coding experience to develop it. Website :  https://www.ibm.com/cloud/watson-assistant/ 2. Bold360 Trusted by customers like Intuit, Edible Arrangements, and Vodafone, Bold360 pa...

Google Core Update June 2019 Insights

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On June 3rd, 2019 , Google started rolling out a broad update to the ranking algorithm, named t he June 2019 Google Core Update. They announced this over the weekend, and on June 2nd, 2019, there were temporary outages of Google services (Gmail, YouTube, Google Search, Google Cloud) across the world in various locations.Google had a similar broad core update in March 2019, which appeared to be aimed at general quality. If the June 2019 Core Update is anything like the March 2019 Core Update (which Google has indicated it may be), it is not targeting specific spam or black-hat SEO tactics, but rather trying to surface the highest quality sites and web pages. The Google team seems to be taking a proactive stance towards naming these broad algorithm updates. The March 2019 Core Update was dubbed “Florida 2” by many SEOs, and the August 2018 Core Update was dubbed the “Medic” update by people in SEO community. What is June update all about? This is where Google is vague again. ...

Google Prioritizing Mobile First Indexing

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What Is Mobile-First Indexing? As Google's Gary Illyes said, this is a big change, so let's start by discussing some of the details first. Keep in mind  this update is currently in testing  so you may not notice any differences at the moment. Mobile-friendly websites matter, regardless of technology.  Google has previously stated their  preferred method of a mobile-friendly website was responsive design . For this change to mobile-first indexing, Illyes stated that specific mobile site versions and responsive design will work. SERPs will now be primarily based on mobile content.  Today, if you have a page that shows some specific content to desktop-based visitors, but excludes content for mobile visitors, you may notice a change in results because of the mobile-specific content. Because results will start to primarily use mobile content first, you should consider what, and how much content, to add to your mobile version. AMP-enabled...

Some Tools for Content Creation

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Below are some tools which will help you in creating amazing content: 1.   Meme Generator  – If you need to add a comical spin to your content, then look to add a meme from this easy to use web resource. For inspiration, check out which memes generated by the service are gaining traction on the web. 2 .  Visual.ly  – Create stunning inforgraphics and data visualizations using Visual.ly from their marketplace of infographic experts and designers. Explore the 30,000+ infographics already created on the website for inspiration for your content marketing. 3 .  Google Keyword Tool  – Using the Google keyword tool you’ll be able to search for the right pairings of keywords to use in the headlines and body of your articles that are more often searched in Google. Don’t take this data as the final say on your headline, but use this info has an approximation of the search traffic certain keywords are currently receiving. 4 .  GIMP ...

Top 10 Search Enginer Optimization Myths

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10 Myths of SEO Over the last couple of years, a number of misconceptions and myths have surfaced about what search engine optimization strategies work. If you are a beginner to SEO, this can be confusing. Let us debunk these 10 myths and misconceptions to ensure that you're effectively utilizing search engine optimization. 1. More Links are Better Than More Content Having more links will not help your site if they aren't linking to quality content. Providing quality content is essential to getting qualified visitors and leads to your site. Links will begin to build naturally if you have remarkable content, and it will help your website in the long run. Types of Content you can create: (a) Blogs (b) Webpages (c) Offers If you are creating content that is educational and remarkable, your readers will want to share it with their coworkers, clients, and people in their network. 2. Content has more value than SEO While quality content is going t...

The Shift of focus from Link Building to Link Earning

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EARNING LINKS THROUGH UNIQUE AND RELEVANT CONTENT First and foremost, Link Earning is entirely different from Link Building and is evolving rapidly for high quality and natural SEO. Here, the prime focus is on content. OFF-PAGE SEO THROUGH BUILDING LINKS Off-page SEO is about building your website authority, your business trust and reputation! Unfortunately, some SEO enthusiasts still think that building links will boost their clients website authority and bring more traffic, even if that traffic did not come from a relevant, or authoritative website! This idea will in fact decrease your site rankings and your business reputation. Instead, you should be focusing more on your Off-page SEO campaign through earning links! PANDA TO THE RESCUE To deal with websites involved with low quality link building and article marketing scheme, Google has released Panda! If you still thinking of building links using the above mentioned techniques, watch out! Even though Panda is a b...