Google Prioritizing Mobile First Indexing

What Is Mobile-First Indexing?


As Google's Gary Illyes said, this is a big change, so let's start by discussing some of the details first.Keep in mind this update is currently in testing so you may not notice any differences at the moment.
  1. Mobile-friendly websites matter, regardless of technology. Google has previously stated their preferred method of a mobile-friendly website was responsive design. For this change to mobile-first indexing, Illyes stated that specific mobile site versions and responsive design will work.
  2. SERPs will now be primarily based on mobile content. Today, if you have a page that shows some specific content to desktop-based visitors, but excludes content for mobile visitors, you may notice a change in results because of the mobile-specific content. Because results will start to primarily use mobile content first, you should consider what, and how much content, to add to your mobile version.
  3. AMP-enabled pages are treated as mobile content. If you have Accelerated Mobile Pages (AMP) for your website, or blog, these pages will be treated as other mobile pages and will be indexed first.
Again, this update is still being tested and is likely still "months away" so many details are still emerging and being worked out. In the meantime, it's worth starting to prepare for mobile-first indexing.

Mobilegeddon Updade

One of the primary premises behind the mobile algorithm update, affectionately referred to as Mobilegeddon, was that Google was beginning to establish a separate mobile-index for results.

Check any Website's Mobile Friendliness using below online tools:





How You Can Prepare For the Mobile-First World

1) Ensure you have a mobile-friendly website.

Google's preferred technology utilizes responsive design so your website adapts to the screen-size of the visitor, but if you have a dedicated mobile website (m.example.com) that is fine, too.
HubSpot Customers:Any of your content created using the HubSpot software

2) Consider if content should be adjusted for mobile.

Most content created specifically for mobile is naturally shorter. You should ensure that your page is still seen as the authoritative source on the content topic you’re writing about, but that doesn’t necessarily mean it has to be long-form content.
Don't be afraid to consider other types of content -- like video and audio -- that you can integrate into your strategy. These additional content types can be better for the user experience, and a transcript can be included on the page to ensure the maximum impact for SEO.
Any content you have on pages that is incompatible with mobile devices -- i.e., Flash videos -- should be replaced as soon as possible.
If you do not have a mobile-friendly website, Google will still index your website but the mobile crawler may appear in your Search Console. Not sure if your website is mobile-friendly?

3) Prioritize the factors that are important in this new mobile-first index.

What are those factors? Here are two you'll want to keep a close eye on:
  • Site speed has always been important, but now with a mobile-first index, it's become even more crucial. This also means you need to be aware of the weight of content on a page, which can drastically affect page speed and has a cascading effect on user experience.
  • User experience and engagement have become increasingly important signals for search engines. If a visitor comes to your page and leaves within a few seconds, it's an indication they didn't quite find what they were looking for. On the opposite end of the spectrum, if the visitor stays on your page and engages with various links and resources, they are likely highly engaged. In a mobile-first world, consider the experience of that one page, but also how users travel between pages and their experience between each step.

Hope you enjoyed reading . Do Comment below any feedback or queries.

Comments

Post a Comment

Popular posts from this blog

Unravelling the Google Analytics 4 - Google launches the new GA4

Image
Recently, on 14 th  October 2020,   Google introduced updated Google Analytics  also dubbed as  Google Analytics 4 , with powerful new features. The new version of Google Analytics has  Machine Learning(ML)  at its core with an aim to provide new ways to monitor and track key data trends, and alert marketers and business owners to new opportunities.  It consists of following: Expanded predictive insights Cross-device measurement capabilities Deeper integration with Google Ads Improved granular data controls.   Features of GA4: 1) Better Marketing Insights using Machine Learning Google applied its advanced machine learning in Google Analytics 4 that automatically detects trends in your data then alerts you about it. Google has always been a leader in machine learning so this upgrade is no surprise but it is certainly powerful and useful. 2) Deeper Integration with Google Ads Google Analytics 4 also has a deeper integration with Google Ads. You can ...
Read more

A Guide to Google Search Console (GSC)

Google Search Console (previously known as Webmaster Tools) is a collection of tools to help make sure your website is healthy and Google-friendly. But it does so much more than that.Not only it can help you diagnose any technical SEO issues, it can also help you understand your most popular pages, see where you are ranking, and help you increase your organic traffic. Tired of slow WordPress hosting & subpar support? We do things different at Kinsta. CHECK OUT OUR HOSTING PLANS Google Search Console (or GSC) is  completely free  and any website, regardless of the platform it is built on, can use it. And to get the most from it, you need to set it up correctly, understand what the metrics mean, and know how to access its features. Google Search Console Introduction Google Search Console is a collection of tools and reports that allow webmasters  and SEO's to monitor, manage, and improve their websites. It is a web service provided by Goo...
Read more

A Complete Technical SEO Check-list for Your Website

Image
What is Technical SEO? Technical SEO is part of SEO in which we optimize the crawling, indexing, and rendering phase of a website to improve its visibility and ranking. Technical SEO Checklist 2020 Wanna Make your Website Technically Strong? You need to be aware of what are the technical aspects of a website in terms of SEO. Now, What are the factors affecting the technicality of a website. We can consider below factors as important checklist while doing a Technical Site Audit. 1 . Check if the mobile version of your site is available and correct. A website which is mobile friendly is definitely going to attract higher search visibility and easier to navigate. 2 . Speed of a website is a crucial factor in technical SEO. Make sure that your website loads as fast as possible.(below 3s). You can check the speed of your website by given tools: a) Google Page Speed Insights b) GT Metrix c) Pingdom While testing the speed of a website, also check the    Uptime ...
Read more