A Guide on Voice Search Optimization

What is Voice Search?

Voice search is a speech recognition technology that allows a user to perform a search via a voice command. Although designed to be a software application, voice search also may be used as a service by smartphones and other small Web-enabled devices.


Voice Search Trends:

  • 25 percent of searches on Windows 10 desktop are done with voice.
  • 50 percent of the searches will be done via voice by 2020.
  • 20 percent of all mobile queries on Google are voice search.
  • 55% of teens and 41% of adults use voice search daily.

What are the popular devices used for Voice search?

Top 7 voice search devices are as below :

  • Google Home
  • Amazon Echo/Alexa
  • Google Assistant
  • Siri Assitant
  • Android Devices
  • Microsoft Cortana

How to Optimize Voice Search : Voice Search SEO Guide

  1. Optimize for Featured Snippet result and People Also Ask (PAA) Links - Add questions and answers in your content
  2. Use Long tail keywords
  3. Use multiple keyword tools to guide your topic research: Featured Snippets results on topic, PAA, Answer the public,Topic Research Tool and Featured Snippets report.
  4. Pick one main keyword and look at everything single question around it to build a topic question matrix.
  5. Focus on long tail keywords and long tail phrases.
  6. Create a FAQ page on your website
  7. Determine a business goal and choose the assistant device with biggest return
  8. Use Dialogue flow to build actions, skills, bots, and apps for voice assistant (open source) actions.
    • Insights:
  • Amazon has skills with Alexa; By default, Amazon Alexa looks at Bing for searches.
  • Apple has Siri shortcuts.
  • Google assistant can pull information from search results and Google Actions; Google actions are powered by AI (Google Actions Console). 

The Voice Search will become more prominent in the future. So, a more practical approach is to optimize your search terms for voice as well.

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