Webmaster Vineesh

Recently, on 14 th  October 2020,   Google introduced updated Google Analytics  also dubbed as  Google Analytics 4 , with powerful new features. The new version of Google Analytics has  Machine Learning(ML)  at its core with an aim to provide new ways to monitor and track key data trends, and alert marketers and business owners to new opportunities.  It consists of following: Expanded predictive insights Cross-device measurement capabilities Deeper integration with Google Ads Improved granular data controls.   Features of GA4: 1) Better Marketing Insights using Machine Learning Google applied its advanced machine learning in Google Analytics 4 that automatically detects trends in your data then alerts you about it. Google has always been a leader in machine learning so this upgrade is no surprise but it is certainly powerful and useful. 2) Deeper Integration with Google Ads Google Analytics 4 also has a deeper integration with Google Ads. You can ...

What is Content Marketing? Content marketing is a way to get traffic to your website using multimedia rich and shareable content in order to generate leads and build relationships with prospects. A good content marketing strategy is an absolute must in this modern era of marketing. Different types of content categorization: Blogging , which can happen on your own site (“owned media”) or involve guest blogging for other publications, and can include text, images, infographics and videos E-books or white papers , which are often used as lead magnets to capture information like a user’s email address Email newsletters , which can build relationships with readers and encourage them to head back to your site Webinars and other video content , which can help you convey your brand personality and increase user engagement (especially since video has become very popular) Landing pages, which are hosted on your own site and direct users to click a button to find out further informati...

Google has recently launched a new  removals tool  in Google Search Console.  What you can do with this tool:  ·  Allows you temporarily hide URLs from showing in Google search ·  Display which content is not in Google as it is “outdated content”  ·  Lists the URLs were filtered by Google’s SafeSearch adult filter. Where to access the tool.  You can access the tool in the index tab of Google Search Console Now you can Temporarily Hide the Unwanted URL'S Google allows you to remove URLs from showing in Google search quickly via Google Search Console. This was a feature in the old Search Console but now is available in the new version. Temporarily removals do not actually delete your URL from Google’s index, instead, it just hides the URL for about six-months from showing up in the search results. You will still need to permanently block the URL in the future, such as using a 404, robots.txt or another method to block the...

What is Voice Search? Voice search is a speech recognition technology that allows a user to perform a search via a voice command. Although designed to be a software application, voice search also may be used as a service by smartphones and other small Web-enabled devices. Voice Search Trends: 25 percent of searches on Windows 10 desktop are done with voice. 50 percent of the searches will be done via voice by 2020. 20 percent of all mobile queries on Google are voice search. 55% of teens and 41% of adults use voice search daily. What are the popular devices used for Voice search? Top 7  voice   search   devices are as below : Google Home Amazon Echo/Alexa Google Assistant Siri Assitant Android Devices Microsoft Cortana How to Optimize Voice Search : Voice Search SEO Guide Optimize for Featured Snippet result and People Also Ask (PAA) Links - Add questions and answers in your content Use Long tail keywords Use m...

What is Technical SEO? Technical SEO is part of SEO in which we optimize the crawling, indexing, and rendering phase of a website to improve its visibility and ranking. Technical SEO Checklist 2020 Wanna Make your Website Technically Strong? You need to be aware of what are the technical aspects of a website in terms of SEO. Now, What are the factors affecting the technicality of a website. We can consider below factors as important checklist while doing a Technical Site Audit. 1 . Check if the mobile version of your site is available and correct. A website which is mobile friendly is definitely going to attract higher search visibility and easier to navigate. 2 . Speed of a website is a crucial factor in technical SEO. Make sure that your website loads as fast as possible.(below 3s). You can check the speed of your website by given tools: a) Google Page Speed Insights b) GT Metrix c) Pingdom While testing the speed of a website, also check the    Uptime ...

What is Customer Review and Why it is Important? A customer review is the review of any product or services as given by the customer who has used the product or service. Customer reviews or User reviews are a form of  customer feedback  on e- commerce  and  online shopping  sites. There are many dedicated  review sites , some of which use customer reviews as well as or professional reviews. These reviews give users opinion about the usefulness and accuracy of a product or service. Top 10 Customer and Business Review Websites Website U.S. Alexa Ranking Category Avg. Monthly Traffic % U.S. Traffic (of Total) Google My Business 1 any business 158.03 million 26.90% Facebook 3 any business 85.57 million 27.30% Amazon 4 e-commerce related 85.44 million ...

Google Search Console (previously known as Webmaster Tools) is a collection of tools to help make sure your website is healthy and Google-friendly. But it does so much more than that.Not only it can help you diagnose any technical SEO issues, it can also help you understand your most popular pages, see where you are ranking, and help you increase your organic traffic. Tired of slow WordPress hosting & subpar support? We do things different at Kinsta. CHECK OUT OUR HOSTING PLANS Google Search Console (or GSC) is  completely free  and any website, regardless of the platform it is built on, can use it. And to get the most from it, you need to set it up correctly, understand what the metrics mean, and know how to access its features. Google Search Console Introduction Google Search Console is a collection of tools and reports that allow webmasters  and SEO's to monitor, manage, and improve their websites. It is a web service provided by Goo...